The No1 media title for the overseas property market, OPP, has commended Firstlight The K Club’s use of social media to educate buyers in shared ownership properties. The No1 UK title used Firstlight The K Club as a case study to show the industry how social media informs property buyers who still want answers about fractional real estate.
Overseas Property Professional Magazine highlighted the work of Ireland’s top private residence club at The K Club, Kildare, in educating consumers how to buy shared ownership homes and having their own titled interest in a private residence club.
Firstlight The K Club on Facebook [top]; Britain’s Got Talent presenter Dec Donnelly appears on a microsite TV show for the Firstlight Golf Challenge Cup last month
Firstlight The K Club’s golf property for sale is at one of the most prestigious addresses in Ireland. The famous K Club was host to the Ryder Cup in 2006 and is still held as a benchmark for hosting one of the most famous sports tournaments in the world.
OPP wrote: “Firstlight The K Club was one of the early adopters to social media in the fractional ownership industry. The Irish developer uses this business tool – as it should be used – to talk directly with current buyers and potential customers via Twitter and Facebook.
“Used like this, social media can reach potential buyers without giving them a hard sell about your product.”
Project director Catherine Monaghan added: “Absolutely – Firstlight The K Club is not about the hard sell and we saw a great opportunity in social media to prove this. We’re happy to answer buyers’ questions and inform them about the lifestyle that comes with a titled interest in one of the most beautiful golf and spa resorts in Ireland.”
Facebook now has 500million active users worldwide, with a growing popularity of people aged 30-plus using social media sites.
Book a Discovery Trip at Firstlight The K Club by calling us on:
+353 1 610 7111 or email info@firstlightkclub.com for pricing and details.
What is a Discovery Trip at Firstlight The K Club?
This is a chance for you to try out Ireland’s relaxed pace of life here at The K Club in Straffan, Co Kildare.
One or two-night stays will give you the chance to stay in one of apartments and homes to buy on a shared ownership basis. One-eighth titled interests are now available from €160,000 each with family residential membership and access to over 40 luxury holiday destinations around the world. During your stay you can:
Ø Play golf on Arnold Palmer’s Ryder Cup course
Ø Fish on one mile of the famous River Liffey
Ø Ramble around 550 acres of this stunning country estate, just 30 minutes from Dublin airport
Ø Wine, dine and stay at our AA Red Star Resort – including our French-style château hotel modeled on the original home built here by the Bordeaux wine family, the Bartons
Ø Or relax with a free, award-winning K Spa treatment.
If you have a question about shared ownership, comment on this page and Firstlight The K Club will get right back to you!
